We all aspire to be famous...

One of the biggest perks of being a rockstar is that you're famous and everyone knows who you are or has heard about you. The problem with fame (besides getting inundated by advances of less than appealing females) is that you have no control over your posthumous famousness...

Control of fame is super important. If you let your brand build too much you are left with something that can potentially get out of your control and that can get ugly. However some of us are just unsuited to posthumous fame. Take Jim Cummings for example. Nice guy, did wonders of the community so they build a community hall in honour of him... Nice right? Wrong!!!