Giving you Wiiiiings!

I must admit I have always been partial to a refreshing can of Red Bull. Sure the price of one is not far off what you pay for 2 litres of unleaded high grade petroleum but it is still worth it. I love the taste, some people hate it. However distain for guarana doesn't put trend slaves off it as a drink of choice.

So why do people love to buy it? Well it seems 'cool'! I think the reason you are perceived as cool while lunging over the bar screaming '2 double vodkas and red bull china' to the barmen is not because everyone knows its an expensive choice or because drinking urine coloured drinks are stylish but because the Red Bull brand stands for things far beyond a simple energy drink...

Brand awareness for Red Bull is phenomenol and thats cause they sponsor just about everything. From F1 teams, to campus girls driving around in Mini Coopers Red Bull has a logo on any event that is in the public eye. And whats more is the events they sponsor are usually pretty hardcore extremist sports like wakeboarding, kayaking, snowboarding, sky diving, downhill racing, Formula 1 etc...

However the marketers at Red Bull have stepped it up a notch and are sponsoring a (get this) a world wide paper jet contest. (clever little marketing ploy on jet there: planes are for pussies) I didn't really believe it at first but its true. Check out redbullpaperwings.com and you might even be keen to participate in one of the 3 categories at the next competition near you.


Here are the world records:
Longest Distance: Toni Fletch (US, 1985) with 58,82 m / 193 feet.
Longest Airtime: Ken Blackburn (US, 1998) with 27,6 sec.

I am happy if the continue to sponsor things like these, no matter how arbitrary, if they quit those damn annoying animated TV ads. Fuck it, I would register to participate in the Red Bull Tiddlywinks World Champs if I didn't have to hear that annoying voice over again...